Expertise
Emerging Technology & AI
For over fifteen years I've worked at the frontier of emerging technology, from gestural interfaces, to XR and AI, working with new technologies to align product market fit and human-centered solutions.
- Led design and development of an AI-powered Holodeck at frog's Mission Rock studio
- Led the creation of a conversational AI Mixologist machine for retail
- Created an edge-computing Augmented Reality HoloLens maintenance prototype for a global telecom that became a Google-acquired startup.
- I investigated applications of the Rambus Lensless Smart Sensor in C++ and OpenCV with drone SDK integration.
- I led development of the first version of the IKEA Place AR app for WWDC and jthe launch of ARKit.
- Currently leading Gen AI experience strategy at frog North America, partnering with clients to design AI-enabled products, experiences, and workflows.
Spatial & Immersive Experiences
I have two decades of experience in the design and build of digital and physical immersive experiences from mixed-reality platforms to spatial installations. I have led multidisciplinary immersive teams through design research to large scale deployments for leading companies and institutions.
- Led a team and developed software for an AR and Immersive Space for the SFMOMA Magritte Exhibition that welcomed new audiences.
- Led software development for a Global Technology Company future of retail immersive demos to give C-level retailers a glimpse into the future. [Under NDA]
- Led interdisciplinary teams from design research to concepting and spatial design of experiential retail and locations based entertainment for a leading streaming media company to connect users to stories.
- Led development and architecture for immersive simulators at the Space Shuttle Atlantis Museum to teach visitors about the shuttle systems and history.
- Led development and concepting of a spatial, pattern and memory immersive game for the Rubik’s Cube 40th Anniversary Exhibition
- Led a team developing experiential eye-tracking concepts for a leading VR headset manufacturer, surfacing new modes of interaction.
Creative Technology Leadership
I lead multidisciplinary teams while demonstrating best practices as an active contributor to project work and deliverables and staying close to the craft. I've grown teams, won new business, and set technical direction at a studio level while improving and evolving company capabilities.
- Grew the frog SF technology team by 50% through M&A activity and direct hiring while navigating hybrid work transitions.
- Lead and contribute to business development pursuits generating millions in annual revenue across immersive, AI, and product strategy engagements.
- Serve as technical lead and strategist on key account engagements while contributing toward architecture, design, and development decisions.
- Shaped frog's global XR and immersive practice as a global SME, through studio programs, client engagements, and external thought leadership.
- Spoken at SXSW, XRDC, SF Design Week, and published in frog DesignMind on AI, immersive experience, and inclusive design.
- Mentor technologists and designers across studios; contribute to hiring, culture, and craft standards.
Selected Clients
- Disney
- Notion
- Coca-Cola
- Netflix
- Meta Oculus
- IKEA
- Nike
- Apple
- Lululemon
- eBay
- HBO Max
- JP Morgan
- Deutsche Telekom
- GE
- Marriott
- Dentsu
- Rambus
- Sony
- University of Chicago Medical Center
- SFMOMA
- Obama Presidential Center
- NASA Kennedy Space Center Space Shuttle Atlantis Museum
- National Geographic HQ
- Chicago Museum of Science and Industry
- NASCAR Hall of Fame
- Natural History Museum of Los Angeles
- Liberty Science Center
- The Ben Franklin Institute
- The National WWII Museum
