I was invited to speak to the Pratt graduate student design systems course. I spoke about how design systems have evolved at frog since the early Apple Snow White design language system for Steve Jobs to modern digital design systems for major brands across industries.
It covered aspects of brand and design systems, including:
- frog’s long-standing history and notable early collaborations, particularly with Apple.
- frog’s significant influence on the evolution and definition of design systems over the past 50 years.
- Design System as a Strategic Asset & Brand Experience as Part of the Design System: its critical role in maintaining brand consistency across various platforms and products. Encompassing not just visual elements but the entire user experience of a brand indicates a holistic approach—the idea that every aspect of user interaction, down to the tactile feel and functionality, is part of the design narrative and a central tool in achieving business goals.
