A sophisticated database system was also developed in order to track the progress of each guest through the museum. Each visitor could select a “host”, who was a famous driver of their choosing that would guide the visitor through the exhibit by virtually introducing them to each interactive. The exhibits were activated though the use of an RFID card (“HardCard”) which was also used to call up the user’s host, previous scores, and media that they had saved for later viewing online.

UFI helped coordinate everything from film production, database and statistical analysis, graphic and interface design, to software design and information architecture. The interactive software development was split between 6 software engineers at peak production. I led the development on a number of interactives, including: Qualifying and Racing Simulator, which had to communicate with a third-party racing simulator application (iRacing); Inspection, which taught visitors about what pre and post-race inspectors do through a series of mini inspection games; and Fan Billboard, which was a trivia and polling system where up to 4 visitors could answer trivia questions while racing one another virtually.