NASCAR Hall of Fame exterior at night. © Unified Field Inc.

NOTICE - This project was completed while working at Unified Field Inc. All rights to the project belong to Unified Field Inc. and the client.
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Project Role - Senior Developer

Unified Field was tasked with developing all of the interactive installations for the new NASCAR Hall of Fame, which was completed in May of 2010. The project was designed in partnership with the exhibit design firm Ralph Appelbaum Assc. UFI had a massive role in the media and software development of over 30 separate interactive exhibits.


Museum visitors using the "Track/Shop Map" interactive. The slot on the left of the screen is where a visitor places their HardCard to activate the experience. © Unified Field Inc.

A sophisticated database system was also developed in order to track the progress of each guest through the museum. Each visitor could select a "host", who was a famous driver of their choosing that would guide the visitor through the exhibit by virtually introducing them to each interactive. The exhibits were activated though the use of an RFID card ("HardCard") which was also used to call up the user's host, previous scores, and media that they had saved for later viewing online.

UFI helped coordinate everything from film production, database and statistical analysis, graphic and interface design, to software design and information architecture. The interactive software development was split between 6 software engineers at peak production. I led the development on a number of interactives, including: Qualifying and Racing Simulator, which had to communicate with a third-party racing simulator application (iRacing); Inspection, which taught visitors about what pre and post-race inspectors do through a series of mini inspection games; and Fan Billboard, which was a trivia and polling system where up to 4 visitors could answer trivia questions while racing one another virtually.  


This was a large multiplayer trivia game that was an introduction to the entire museum and would also split time with archived NASCAR videos, allow new visitors to check in and be able to poll visitors about aspects of NASCAR.

The Fan Billboard exhibit in the Great Hall. Up to four players could "race" each other by answering trivia questions correctly. © Unified Field Inc.


Each 3D car corresponds to a player and they move and pass each other as players answer questions. Camera angles simulate those used in real races. © Unified Field Inc.


The trivia/racing interface shows the inside of the driver's car as questions are asked and shows their current points, position relative to other players, and answers. © Unified Field Inc.


The cars in the interface were also 3D models and move depending on real-time player standings. © Unified Field Inc.


When the billboard is showing a video, the interactive switches to "poll" mode and interacts with the database to display copy and statistics. © Unified Field Inc.


In another area of the museum is the Inspection exhibit, which shows how cars are inspected before and after races. The pre- or post-race inspections are presented as a series of mini-games that tests a visitors ability to inspect cars correctly. The interface revolves around a 3D model of a car, and 3D instruments that are repositioned depending on which inspection is being conducted.


The inspection interactive stations. © Unified Field Inc.


The visitor is presented with a choice to proceed doing pre- or post-race inspections. © Unified Field Inc.


Height inspection. © Unified Field Inc.


Inspection of the chassis where visitors use a magnifying glass to find defects on the underside of the car. © Unified Field Inc.


Users are graded on how well the inspect the car. © Unified Field Inc.


Directly behind the Inspection exhibit are the consoles for the Qualifying exhibit. We built an interface that could transfer the visitor's Hardcard (RFID) information and nickname to iRacing simulators. iRacing is a racing simulation company that allows users to race cars against other players online and simulate realistic physics and racing environments. Their software was used in two exhibits at the NASCAR Hall of Fame.

The Qualifying software was housed on the 6" screens to the left of the steering wheel and allowed visitors to send their hardcard information to the iRacing simulators. © Unified Field Inc.


I developed another exhibit that interfaced with iRacing software and allowed a visitors to choose 1 of 15 positions in the Race Day Simulator exhibit. The simulators in this exhibit were installed in actual NASCAR sprint cars that had been gutted and installed with computers and software that would simulate a race against the other drivers.

An overview of the Racing Simulator exhibit. © Unified Field Inc.


A view of the screen inside the Racing Simulator. © Unified Field Inc.


The Choose-Your-Car exhibit in front of the simulators that interfaces with the iRacing software. © Unified Field Inc.